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Search Engine Optimization (SEO)
Search Engine Optimisation
with Neadoo Digital
Currently, the Internet is the most fundamental source of information about companies and services. As a consequence of that, if your company doesn’t show up in Google search results, to many potential clients it’s as good as if you didn’t exist.
Consider the following:
- Can you see your website after Googling phrases that are the most important for your business?
- Do you have a website but never promoted it online?
- Are you just creating a website for your company and would like to decide on a promotion strategy already?
- Are you already promoting your website, but aren’t satisfied with your results?
- Would you like to expand your business and increase revenue?
- Do you want to become a leader in your field?
- Are you aware of the fact that, nowadays, you just can’t afford to not exist in Google?
If your answer to any one of those questions is a yes, contact us! We’ll give you a free quotation.
What is Search Engine Optimisation?
Search Engine Optimisation, commonly abbreviated to SEO, is a process encompassing a number of on-page and off-page operations, the aim of which is making the website meet Google requirements. This, in turn, can help make sure that the website lands on the highest natural search results for the key words most relevant to your business.
Depending on the intended range of a campaign, we can separate SEO into two categories: local and global.
Local SEO
Without a doubt, this is the best option for companies that operate within a specific town or group of towns. Local SEO involves a number of operations intended to promote companies for local key phrases. These key phrases often contain the name of the town (e.g. restaurants London), but this isn’t always necessary, as Google determines the user’s location by default and picks out the best results for them.
Local results are also different from global results in that they also take Google Maps results into account.
Why use local SEO?
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Of course, local SEO is great for both smaller companies that operate within one town, as well as larger enterprises that operate all over the UK.
Can’t decide whether a local or global approach will be better for your business? Contact us!
Zainteresowało Cię
promowanie lokalne?
Global SEO and SEO in the UK
Neadoo Digital is a specialist when it comes to promoting both Polish and English websites in the UK. We are really good at this. Why is that? It’s because our company grew here, on the British market. It’s where we set our first steps, where we improved our solutions and cultivated our know-how. We know the UK climate and client expectations better than any other Polish SEO company. Not only that – we also speak lovely RP English 😉 Your SEO specialist probably can’t do that, can they?
Our achievements are backed by a rich portfolio of clients that include both Polish and British brands.
Why you should invest in SEO in the UK?
- Do you have a company based in the UK?
- Are you planning on opening a subsidiary company in Britain?
- Is your offer hard to beat and you’re looking for new outlets?
If you answered “yes” to any of these questions, this offer is for you!
The UK is a melting pot of cultures, and so businesses can flourish with websites in any combination of languages. With our help, you can create a website in both Polish and English, with top quality present in either language, so whichever group you wish to target, we have what you need!
Increased online visibility
By choosing to optimise your website, you are not only guaranteeing that it will be visible in the world’s most popular web browser, but you’re also giving it a trustworthy company image.
Increased website traffic, which in turn increases conversion chance
A natural consequence of high positions in natural search results is an increase in website traffic. If it’s easier to find, more people will visit it. The more people visit it, the greater the chance of them using your services!
Reaching a very well-defined audience
Your website will be displayed in Google search results for clearly defined key phrases related to your field of operations. This means we will only reach people looking for specific products or services.
Long-term effects
SEO won’t yield immediate results. This is a fact. If someone claims otherwise… you probably shouldn’t work with them 😉 SEO is a long-term process that offers stable results – as long as it is run by experienced specialists following the best Google practices, of course.
Free website hits
Of course, SEO has a price. But you don’t pay for the cost of entering your website – instead, you pay for the operations we perform and the positions reached for your chosen key phrases (this, of course, depends on the work model you choose).
Reliable, unobtrusive form of promotion
Users have a lot of trust for natural search results. Additionally, it’s a form of website promotion that carries no negative connotations. It’s safe to assume that most of us have encountered ads that are so intrusive that they bombard us with their message through radio, TV, or the Internet. Have they every achieved the intended results? Or do they do the opposite, irritating you in the process? Thanks to SEO, your website will show up exactly when the user needs it.
No need to search for clients – they’ll find you!
Thanks to SEO, your website will show up to potential clients after they enter specific key phrases into the search engine. This means that you can optimise the costs related to developing the sales sectors, because clients will find you on their own at the exact time when they need you.
Unlimited promotion range
This form of promotion doesn’t limit your capabilities at all. If your website can reach the top spots for the key words selected by you, they will be visible in Britain, Poland, or any other country we direct our promotional operations to.
Potential to analyse results
Can you measure the effects of your ads displayed on banners in public spaces, radio ads, or newspaper ads? In the case of SEO, the results are easy to measure thanks to the robust analytics tools that measure the traffic, along with its source.
Relatively low costs
SEO remains one of the cheapest ways of gaining online traffic. For a relatively low cost, you can show up in the most popular search engine in the UK. Additionally, you have full control over the budget and you can reach a target demographic that is actually interested in your services or products. Of course, your company can reach the whole country using the radio or television too, but you would spend a lot more money on it.
What does the SEO process look like?
02
Selecting key phrases
“Think about the words your users would use to find your website. Make sure those words appear in your website’s content.”
We will help you create a list of key words that will yield the best results. We will check their searchability and competitiveness, as well as verify what phrases your competition’s website uses to promote themselves.
03
Content
Content is king. Even though this phrase has become a type of mantra for marketers, it feels like many still don’t realise how important good, topical content is – both when it comes to the positioning process, as well as building the company’s image. Low-quality content not only score poorly in the Google search engine, but also largely influence consumer decisions.
06
Website usefulness analysis
Our operations are comprehensive. We don’t just focus on SEO-related operations because we are aware that the ultimate success of the company depends on many other factors. That’s why we analyse the website’s usefulness. We want to make sure it’s easy to use, functional, and doesn’t negatively impact the purchase-related decisions of your clients.
07
Monitoring of efficiency
We follow the results our clients gain on-line, utilising a number of independent tools, such as Google Search Console, Google Analytics or HotJar.
How are search results constructed?
Pierwsza strona Google to nie tylko naturalne wyniki wyszukiwania, to także reklamy płatne oraz mapki. Warto o tym pamiętać, ponieważ pozycjonowanie na frazy kluczowe dotyczy tylko i wyłącznie naturalnych wyników wyszukiwania. Reklamy płatne oraz mapy są innym rodzajem usług i Google przeznacza na nie osobne miejsca.
Google’s first page doesn’t comprise just of natural search results – there are also paid ads and maps. It’s good to keep this in mind, because optimising for key phrases doesn’t involve just natural search results. Paid ads and maps are another type of service, and Google has separate spaces dedicated to them.
At the top of the page – the fields marked as “ad” are paid results – AdWords. There ad fields were above, under, and next to natural search results before 2016. Currently, textual ads can appear only above and under natural search results. The only form of Google paid advertisements that can display to the right of the search results are only Google Merchant ads.
Google maps are indicated by a grey background. They show up in relevance to local search results and are a separate service.
The last two records, marked by a green background, indicate natural search results. Our services SEO-related services are intended to put your website in this area.
1
We are a company
operating in an
international environment
2
We hire the
top specialists
in the field
3
We offer
clear contracts,
4
We offer a genuinely
friendly attitude and,
as a result, an incredibly
tight and responsive
form of partnership
5
We know how to pick
the best solutions and
forms of promotion
for you,
6
We are honest
and diligent.
What billing models does
Neadoo offer?
Currently, our clients can use one of our three available settlement models:
- Hybrid contracts
- Subscription contracts
- Performance contracts
Frequently asked questions about SEO
- How to pick an SEO company?
When choosing an SEO company, it’s important to consider a number of factors. First of all, before you sign up for anything, read the contract! This may seem obvious, but you’d be surprised with how many people forget about this. By keeping this important factor in mind, you can avoid plenty of disappointment, especially when it comes to terminating your contract. Always have a look out for the subject of the agreement as well as the notice period.
No professional SEO company can guarantee effects – let alone quick ones. The only thing true professionals can guarantee is a full involvement in the operations conducted on your website, utilising all the possible solutions, in order to ensure that it gains the highest possible position while obeying Google’s guidelines. - When do SEO effects first become visible?
Positioning is a process. You often have to wait for your website to land at the top of natural Google search results. How long? Sadly, no one can really answer that question, as there are a large amount of factors that influence this. Additionally, Google regularly updates its algorithm, which may influence changes in SEO strategies, as well as the time when results are achieved.
One thing is certain. We start working on your website as soon as you sign the contract. Immediately, we start creating and optimising your website’s listing for Google and publish information about your company in valuable external catalogues. These operations alone result in increased, valuable website traffic. - Does AdWords support SEO?
There is a common misconception that AdWords supports SEO. These are two completely separate Google services. AdWords presence does not directly influence natural search results. However, it is a good idea to be present on the first page both in terms of paid and natural search results. This helps you utilise the so-called synergy effect, which utilises the way two or more factors influence each other to achieve an end result that is higher than it would be if they were to be treated separately.
- Is SEO good for my company?
Do you have a website? Do you wish to grow your business? Are you a small company owner? Do you work for a large corporation? Yes, SEO is the solution for you.
- Is price the only factor I should consider when choosing an SEO company?
It goes without saying that the price is one of the most important factors influencing the decision process. Keep in mind, however, that too low a price can be suspicious. Why? Mostly because the SEO process is very time-consuming and requires many hours of analyses and testing. It also involves the creation of valuable content and paying for the work of top specialists who will be working to achieve the best results for your company. Of course, these are only a few of the factors. However, if the differences are substantial, you should probably think about what the company has decided to save money on and if you can afford to take that kind of risk.
- What guarantee do I have that I’ll reach top search results?
There is none. No professional company can guarantee results.
- I want quick results. How can I get them?
Sadly, quick results aren’t the domain of SEO. If you really want to get quick results (standing out on Google’s first page), it might be a good idea to additionally consider a paid AdWords ad.
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Our location
Neadoo Digital Ltd
+442034894790 hello@neadoo.london225 Marsh Wall
Canary Wharf, E14 9FW Londyn
Canary Wharf, E14 9FW Londyn